PÉREZ ESTÉBANEZ, R. A SEM Approach to Determine the Critical Success Factors Involved in CRM Implementation. Asian Journal of Interdisciplinary Research, [S. l.], v. 7, n. 1, p. 1–12, 2024. DOI: 10.54392/ajir2411. Disponível em: https://asianresassoc.org/journals/index.php/ajir/article/view/1492. Acesso em: 13 jun. 2026.