KIRAN, F. Examining Push, Pull, and Mooring Factors Influencing Consumer Switching Decisions in the Banking Sector: A PPM-SEM Analysis. Asian Journal of Interdisciplinary Research, [S. l.], v. 9, n. 1, p. 15–32, 2026. DOI: 10.54392/ajir2612. Disponível em: https://asianresassoc.org/journals/index.php/ajir/article/view/3919. Acesso em: 25 apr. 2026.