NGUYEN, T. T. N.; DANG, T. M. N.; VU, P. A.; LE, N. L. Factors Affecting Customers’ Brand Loyalty of Commercial Banks: the Mediating Role of Perceived Value. Asian Journal of Interdisciplinary Research, [S. l.], v. 8, n. 4, p. 173–192, 2025. DOI: 10.54392/ajir25410. Disponível em: https://asianresassoc.org/journals/index.php/ajir/article/view/4945. Acesso em: 24 apr. 2026.