Asian Journal of Interdisciplinary Research
https://asianresassoc.org/journals/index.php/ajir
<p><strong>Asian Journal of Interdisciplinary Research (AJIR) (ISSN 2581-8430 (Online))</strong> is an International open access Quarterly journal. It publishes high-quality research articles in all areas of Arts, Humanities and Social Sciences including Arts, Humanities and Social Sciences including Business and management, Economics, Education, Language and Linguistics, Political science, Psychology, Sociology.</p>Asian Research Associationen-USAsian Journal of Interdisciplinary Research2581-8430Digital Consumer Pathways and Tourist Citizenship Behaviour in Cocoa Tourism: An AISAS Model Approach
https://asianresassoc.org/journals/index.php/ajir/article/view/5688
<p>Tourism studies continue to highlight the significant role of paradigms of digital consumer behaviour in framing destination competitiveness, but few studies have ventured into examining their application in niche markets of agro-tourism such as cocoa-based destinations. Being a significant producer of cocoa, Indonesia provides a pertinent opportunity for blending cocoa farms and tourism and supporting sustainability, rural development, and rural livelihoods. Against this backdrop, the AISAS model (Attention, Interest, Search, Action, Share) has stood out strongly as conceptual framework of examining digital tourist decision-making, but its integration of Tourist Citizenship Behaviour (TCB) remains under-examined. Filling this gap, this paper expands AISAS by TCB and applies it to examining tourists' behavioural processes under cocoa tourism, paying special attention to pro-social action elements of advocacy, respect of culture, and engagement of sustainability deepening digital decision processes. Studied through 239 participants' survey data, structural equation modelling (SEM) acts the research study empirically confirming the framework of AISAS–TCB. Our work verifies the sequence of AISAS stages and determines TCB as key antecedent influencing attention, interest, search, and sharing behaviours, and hence positions it as catalyst and amplifier of sustainable engagement respectively. From a theoretical perspective, this paper enriches the extant work of digital tourism by situating cocoa tourism as new proving ground of paradigms of consumer behaviour. From a practical perspective, it offers policymakers, managers of destinations, and farming communities of cocoa production actionable policies of blending digital engagement and sustainably-sensitive tourism initiatives.</p>Usep SuhudDoni Sugianto SihotangSunthorn BoonkaewLaelah PurnamasariMuaz AzinuddinJakkawat LaphetSomnuk Aujirapongpan
Copyright (c) 2026 Usep Suhud, Doni Sugianto Sihotang, Sunthorn Boonkaew, Laelah Purnamasari, Muaz Azinuddin, Jakkawat Laphet, Somnuk Aujirapongpan
https://creativecommons.org/licenses/by/4.0
2026-07-242026-07-24668510.54392/ajir2635Voter Education, Electoral Peace, and Environmental Awareness in South-South Nigeria: Findings from a Descriptive Survey
https://asianresassoc.org/journals/index.php/ajir/article/view/6453
<p>The study examined public perceptions of voter education, democratic participation, electoral peace, and environmental awareness in South-South Nigeria. Grounded in Human Security Theory, the study employed a descriptive cross-sectional survey design to determine whether respondents perceived that voter education promotes peaceful electoral participation and environmentally responsible electoral conduct within a politically volatile and environmentally vulnerable region. Data were collected from August to December 2025 using a structured electronic questionnaire administered through SurveyMonkey with online convenience sampling. A total of 5,000 valid responses were obtained across the six states of South-South Nigeria. Data were analysed using descriptive statistics and the Chi-square (χ²) test of association. The findings showed that 76% of respondents agreed that voter education contributes to citizens’ understanding of electoral processes, while 75% agreed that sustained voter education contributes to peaceful coexistence before, during, and after elections. Regarding environmental awareness, 68% of respondents agreed that integrating environmental messages into voter education helps mitigate harmful electoral practices such as vandalism, pollution, and tyre burning. Inferential analysis further revealed statistically significant associations between perceptions of voter education and democratic participation (χ² = 842.61, p < 0.05), electoral peace (χ² = 916.37, p < 0.05), and environmental awareness (χ² = 684.24, p < 0.05). The study concludes that most respondents in South-South Nigeria view voter education as a vital civic tool that can promote electoral peace, democratic participation, and environmental awareness in a fragile democratic environment. The study recommends sustained voter education campaigns and the incorporation of environmental awareness into civic sensitisation programmes in politically sensitive areas.</p>Itojong Anthony AyambaUgo Samuel BasseyAgnes Ubana EnangRegina Elejie AbueSylvester Effefiom NsaChristiana Efiong AwattBenjamin Emmanuel EkomKelvin Isaac EzorValentine Tobechukwu AchumKevin Bankong Apie
Copyright (c) 2026 Itojong Anthony Ayamba, Ugo Samuel Bassey, Agnes Ubana Enang, Regina Elejie Abue, Sylvester Effefiom Nsa, Christiana Efiong Awatt, Kelvin Isaac Ezor, Valentine Tobechukwu Achum, Kevin Bankong Apie
https://creativecommons.org/licenses/by/4.0
2026-07-202026-07-20294910.54392/ajir2633Developing Caring Economics-Based Teaching Materials for Microeconomics: A Design-Based Research Study on Altruism and Social Responsibility in Higher Education
https://asianresassoc.org/journals/index.php/ajir/article/view/7166
<p>The economic rationality and low level of social concern among university students indicates that economic learning in higher education does not adequately integrate altruistic values. Learning materials are predominantly influenced by a neoliberal paradigm, which tends to shape students’ perspectives toward individual rationality as homoiconic. This condition highlights the need for innovative learning approaches that balance economic rationality with social responsibility. Therefore, this study aims to develop a caring economics–based learning model in higher education to internalize altruistic values in students’ economic activities. The study employed a design-based research (DBR) approach involving problem identification, design development, implementation, and revision. The developed Caring Economics–based microeconomic learning design and teaching materials were implemented in classroom practice and evaluated using pretest–posttest and situational judgment test to examine its practicality and effectiveness in fostering students' altruistic economic attitudes and perspectives. This study develops Caring Economics–based teaching materials for a microeconomic theory course using a design-based research (DBR) approach. The materials demonstrated high feasibility, with validation scores ranging from 86.67 to 100.00 across organizations, case selection, language clarity, visual presentation, and integration of Caring Economics. Classroom implementation improved lecturer activity (66%–88%) and student participation (64%–83.6%). Learning effectiveness was confirmed by an N-Gain score of 0.75 (high category). The Wilcoxon Signed Rank Test showed a significant difference between pretest and posttest scores (Z = -3.923, p < 0.05), leading to the rejection of H₀. These results indicate that the caring economics–based microeconomics textbook significantly improved students’ learning outcomes. Conclusion. These findings suggest that integrating Caring Economics into microeconomic learning enhances students’ conceptual understanding while fostering altruistic values. Therefore, Caring Economics offers a meaningful pedagogical approach for strengthening both students’ economic competence and their social responsibility in economic decision-making.</p>Akhmad SuyonoHari WahyonoCipto WardoyoNasikhMiranti Eka Putri
Copyright (c) 2026 Akhmad Suyono, Hari Wahyono, Cipto Wardoyo, Nasikh, Miranti Eka Putri
https://creativecommons.org/licenses/by/4.0
2026-07-132026-07-1311710.54392/ajir2631Augmented Reality for Contextual English Learning: Designing a Sasirangan-Based Learning Application for Secondary Students in South Kalimantan
https://asianresassoc.org/journals/index.php/ajir/article/view/6271
<p>Indonesia’s English proficiency remains comparatively low, while English learning media in secondary education rarely integrate locally meaningful cultural content, immersive mobile technology, and the educational dimensions of Sustainable Development Goal (SDG) 4.7. This gap is particularly visible in South Kalimantan, where Sasirangan—a traditional hand-dyed textile carrying philosophical meaning—has rarely been incorporated into English language learning. This study employed Design-Based Research (DBR) across four phases: analysis and exploration, design, development, and reflection/evaluation. A needs-analysis questionnaire was administered to 748 Grade 12 students from six senior high schools in South Kalimantan. The design phase involved a focus group discussion with six English teachers to formulate learning objectives, task structures, and AR-supported interactions for argumentative and discussion texts. The development phase produced an Android-based augmented reality application called SasiVision integrating Sasirangan cultural content into contextual English learning. The prototype was evaluated through expert validation involving media, material, and language experts, followed by a practicality survey involving 80 student users. The expert validation score reached 85.66%, indicating that the prototype was highly valid with minor revisions. The practicality score reached 71.4%, indicating that the application was practical for classroom use with revision. The highest student responses concerned multimodal learning support and clarity of AR-based Sasirangan visualization, while the lowest scores related to installation difficulty and technical performance, indicating the importance of device compatibility and infrastructure readiness in AR-assisted learning implementation. This study contributes a validated and practical prototype for contextual English learning that integrates augmented reality, local cultural heritage, and SDG 4.7-oriented education. The findings provide pedagogical design principles and implementation considerations for culturally contextualized AR-assisted language learning in secondary education, while establishing a foundation for future effectiveness studies examining learning outcomes and critical-thinking development.</p>Rizky AmeliaHeldiansyahSiti KustiniNovita TrianaDamar Galih Aji Pradana
Copyright (c) 2026 Rizky Amelia, Heldiansyah, Siti Kustini, Novita Triana, Damar Galih Aji Pradana
https://creativecommons.org/licenses/by/4.0
2026-07-272026-07-278610710.54392/ajir2636Mapping Destructive Leadership Research: Intellectual Foundations, Thematic Evolution, and Global Trends (1966 to 2025)
https://asianresassoc.org/journals/index.php/ajir/article/view/5517
<p>The Scopus-based core corpus consists of 704 English-language journal articles from 1966 to 2025, and this study analyzes the intellectual foundations, thematic evolution, and international collaboration structure of this research field. Since the records were retrieved on 22 October 2025, the 2025 data are analyzed as partial-year data rather than as a complete year. Bibliometric procedures included bibliographic description, thematic mapping, thematic evolution, document co-citation, author keyword co-occurrence, and country co-authorship networks, using association-strength normalization and performed with Biblioshiny and VOSviewer. A search-completeness test with the expanded query ("abusive supervision" and "despotic leadership") yielded 876 records, of which 695 matched the core corpus, and 181 were retained as a sensitivity set. The results reveal that publications were sparse for several decades, but after 2018 there was a significant rise in publications. Venue influence is concentrated in a small interdisciplinary core, with The Leadership Quarterly and Journal of Business Ethics providing theory and synthesis, and the Journal of Nursing Management and Frontiers in Psychology reflecting more recent applied diffusion. Document co-citation reveals a tripartite intellectual base comprising definitional accounts, exchange and justice mechanisms, and measurement or personality-trait traditions. Keyword structures identify three current fronts: abusive and exploitative mechanisms, dark-trait and ethics-oriented research, and healthcare-oriented studies of bullying, stress, and culture. Country co-authorship indicates a transatlantic and Asia-Pacific core with recent regional diversification. Overall, the field shows increasing convergence among fragmented labels while retaining important conceptual distinctions.</p>Alum KusumahSulistyandariCheng-Wen Lee
Copyright (c) 2026 Alum Kusumah, Sulistyandari, Cheng-Wen Lee
https://creativecommons.org/licenses/by/4.0
2026-07-242026-07-24506510.54392/ajir2634Posthumous Personal Data Protection in the Era of Digital Eternity: Assessing Indonesia's Legal Framework and the Relevance of Neural Rights
https://asianresassoc.org/journals/index.php/ajir/article/view/4669
<p>The development of artificial intelligence and digital memorial technology has given birth to the practice of digital immortality, which is the use of digital imprints, voices, images, and communication patterns of a person to build a virtual representation after the person in question dies. This phenomenon raises new legal issues, especially regarding the status of posthumous personal data, consent limits, the position of heirs, and the responsibility of parties who process data for the purpose of memorialization and interactive digital revival. This article aims to assess the adequacy of Indonesia's legal framework in protecting posthumous personal data and examine the relevance of neural rights as a normative reference. This research uses normative juridical methods with legislative, conceptual, analytical, and comparative approaches. The analysis focused on the 1945 Constitution, the Electronic Information and Transaction Law, and the Personal Data Protection Law, and then compared to regulatory developments in Chile, Mexico, Colorado in the United States, and Brazil. The results of the study show that Indonesian law has not explicitly regulated the protection of personal data after death. As a result, there are still normative gaps regarding the legitimacy of the deceased's data processing, the authority for granting consent, the rights of family or heirs, the limits on the use of data to form a person's virtual representation, and the relationship between posthumous data and the digital inheritance regime. This study also assesses that neural rights are relevant as normative inspirations, but are not sufficient when used as a single basis for regulation. Therefore, a legal reform is needed that explicitly regulates the protection of posthumous personal data in the Indonesian legal system comprehensively.</p>Sayid Muhammad Rifki NovalIrma RachmawatiAhmad JamaludinDeden Sumantry
Copyright (c) 2026 Sayid Muhammad Rifki Noval, Irma Rachmawati, Ahmad Jamaludin, Deden Sumantry
https://creativecommons.org/licenses/by/4.0
2026-07-132026-07-13182810.54392/ajir2632Humanising the Artificial: Anthropomorphism, Care, and Relational Self-Reconstruction in Deborah Install’s A Robot in the Garden
https://asianresassoc.org/journals/index.php/ajir/article/view/6789
<p>This paper examines anthropomorphism as an ongoing literary process in Deborah Install's A Robot in the Garden, in which a human protagonist gradually develops a more responsible relational identity while an artificial being becomes socially intelligible. Based on multiple close readings of the 2015 Random House Canada edition, the study analyses sequences involving naming, pronoun use, bodily injury, comic resistance, separation, repair, and the transfer of caregiving practices. It distinguishes among three aspects that are often conflated in discussions of artificial companions: Ben's attribution of intention and emotion to Tang; the novel's use of first-person focalisation, dialogue, repetition, humour, and vulnerability to direct the reader's attention; and the ethical practices that follow from those attributions. The argument does not require proof of Tang's consciousness. Rather, Tang's material fragility and distinctive behaviour make him non-replaceable within Ben's emotional world, allowing curiosity to develop into care and care into sustained action. At the same time, the attachment has an unmistakable therapeutic dimension. Tang functions as a surface for projection, a substitute child, and, particularly at the beginning, a more manageable alternative to reciprocal human contact. The novel's principal transformation becomes visible when Ben applies the capacities acquired through robot-directed care to Amy and their unborn child. The article therefore argues that the ethical potential of anthropomorphism remains deliberately ambiguous. Ben's relationship with Tang gives him a stronger sense of accountability and relational agency, yet this development remains entangled with self-repair, consumer obsolescence, dependency, and paternalism. The study contributes to literary discussions of artificial intelligence and companionship by foregrounding narrative form and relational practice rather than making an unequivocal claim about machine personhood.</p>Divyadharshini AManikandan ASurya SSaravanan VCharly Jerome J
Copyright (c) 2026 Divyadharshini A, Manikandan A, Surya S, Saravanan V, Charly Jerome J
https://creativecommons.org/licenses/by/4.0
2026-07-282026-07-2810811810.54392/ajir2637